Develop a Comprehensive Digital Marketing Strategy for a New E-commerce Brand
Project description
We need an experienced digital marketer to craft and implement a robust marketing strategy for our upcoming online fashion store. The goal is to build brand awareness, drive traffic, and generate initial sales within the first three months of launch.
What needs to be done:
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Conduct market research and competitor analysis.
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Develop a multi-channel digital marketing strategy (SEO, SEM, Social Media, Email).
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Create a content marketing plan.
Expected outcome is a detailed, actionable marketing plan ready for execution, with clear KPIs and a roadmap for initial launch success.
Requirements
Deliverables:
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Comprehensive Digital Marketing Strategy Document (PDF).
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Content Calendar for the first 3 months.
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Performance tracking framework with recommended KPIs.
Constraints / specs:
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Strategy must target young adults (18-35) in Bangladesh.
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Focus on cost-effective organic growth strategies initially.
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Must integrate with Shopify platform capabilities.